Two women standing outdoors on grass, holding croquet mallets, with a hedge and trees in the background.

Woman in a white blouse with floral details standing in front of a classical building.

Two women standing outdoors on grass, one holding a croquet mallet and the other a croquet ball, with a hedge and building in the background.

PREPPED FOR THE SEASON

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Woman wearing a green floral blouse and blue jeans standing in front of a window with a garden view.

Woman in a blue striped dress standing in a garden setting

Woman wearing a green floral blouse and blue jeans standing outdoors.

NEW ARRIVALS

SHOP Now SHOP Now

Woman in a garden setting wearing a striped blouse and sitting on a blanket with a picnic setup.

Woman in a floral dress standing in a garden with greenery around

Woman sitting on a blanket with a picnic spread in a garden

Spring Preview

Soft launch your Spring wardrobe – from fun florals to pops of pastel, these styles will have you feeling fresh and feminine all season long.

Woman wearing a pink floral blouse and blue jeans standing against a stone wall.

Woman wearing a pink floral patterned shirt against a plain background

Woman wearing a pink floral blouse and blue jeans standing against a stone wall.

Trudy Pink Floral Button Up Top

$88.00

Person wearing blue jeans with a plain background

Woman wearing a red and white patterned blouse and blue jeans standing in front of a stone wall.

Person wearing blue jeans with a plain background

Gigi Dark Wash Barrel Jeans by Rolla's

$168.00

Woman wearing a red and yellow checkered dress standing outdoors.

Woman wearing a sleeveless checkered dress with pink and yellow pattern on a plain background

Woman wearing a red and yellow checkered dress standing outdoors.

Estie Orange Plaid Tank Top

$68.00

Person wearing a pink and orange plaid skirt on a white background

Woman wearing a white top and red plaid skirt with a pink clutch against a gray background

Person wearing a pink and orange plaid skirt on a white background

Estie Orange Plaid Midi Skirt

$84.00

Woman in a pink floral dress standing outdoors in a garden.

Woman wearing a pink floral dress on a gray background

Woman in a pink floral dress standing outdoors in a garden.

Tina Pink Floral Midi Dress

$98.00

Woman wearing a green and white striped blouse against a plain background

Woman wearing a green and white striped blouse against a plain background

Woman wearing a green and white striped blouse against a plain background

Melody Green Striped Short Sleeve Top

$74.00

Woman sitting on a blanket with a picnic setup in a garden

Close-up of a person wearing a pink and blue striped shirt against a plain background

Woman sitting on a blanket with a picnic setup in a garden

Lacey Pink Striped Top

$74.00

Woman wearing a white blouse with lace details in an outdoor setting

Woman wearing a white blouse with lace details on a plain background

Woman wearing a white blouse with lace details in an outdoor setting

Penelope White Crochet Lace Top

$88.00

Woman in black blazer and white shirt standing in front of a corkboard with various images and notes.

About Us

“It takes years of hustle to become an overnight success."

“At 41, I walked away from a 20 year career in Corporate Finance to follow my passion. I knew nothing about the fashion industry, so I googled 'how to start an online boutique'. I worked harder than I ever had before but loved every day of it - from selecting styles to packing orders in my spare bedroom.

Today, I work with an amazing team of 70 employees who are passionate about Avara and providing the BEST shopping experience for our customers!"

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